Orange juice is the liquid extract of the fruit of the orange tree, produced by squeezing oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine.
During World War II, American soldiers rejected vitamin C-packed lemon crystals because of their unappetizing taste. Thus the government searched for a food that would fulfill the nutritional needs of the soldiers, have a desirable taste, and prevent diseases such as scurvy in a transportable vitamin C product. The federal government, the Florida department of Citrus, along with a group of scientists wanted to develop a superior product to canned orange juice (which was the current orange juice on the market in the 1940s) and developed frozen concentrated orange juice. Unfortunately, frozen concentrated orange juice was developed three years after the war had ended. By 1949, orange juice processing plants in Florida were producing over 10 million gallons of concentrated orange juice. Consumers were captivated with the idea of concentrated canned orange juice as it was affordable, tasty, convenient, and a vitamin-C packed product. The preparation was simple, thaw the juice, add water, and stir. However, by the 1980s, food scientists developed a more fresh-tasting juice known as reconstituted ready to serve juice. Eventually in the 1990s, “not from concentrate” (NFC) orange juice was developed and gave consumers an entirely new perspective of orange juice transforming the product from can to freshness in a carton.