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Designed as an aperitif, a good Negroni is the very definition of balance and simplicity. While the Negroni may look sweet, it’s anything but.


The most widely reported version of this drink’s origin is that it was invented at Caffe Casoni in Florence, Italy in 1919. Legend tells that Count Camillo Negroni asked his friend, bartender Forsco Scarselli, to strengthen his favourite cocktail – the Americano – by replacing the soda water with Gin. Scarselli added an orange garnish, rather than the lemon you’d usually get with an Americano, and the drink took off. Before long, everyone was coming into the bar for a ‘Negroni.’

Camillo Negroni himself was an interesting figure. He travelled around America while in his twenties and lived the life of a cowboy for a period. He also lived in London, which, we like to think with its prevalent Gin scene, led to him (perhaps inadvertently) creating one of the most iconic cocktails of all time.

How to make one yourself

• 20ml Gin
• 20ml Sweet Vermouth
• 20ml Campari
• 1 fresh orange peel


• Pour the Gin, the Sweet Vermouth and Campari into a mixing glass.

• Add ice and stir until chilled.

• Strain into a rocks glass and garnish with an orange peel