The Jägerbomb is a shot mixed drink that was originally mixed by dropping a shot of Jägermeister into a glass of beer.
Later, beer was replaced by Red Bull or other branded energy drinks.
Whoever invented the Jägerbomb drink is hard to establish but the history of the main ingredient, Jägermeister is interesting.
Jägermeister is a type of liqueur called Kräuterlikör (herbal liqueur). Curt Mast, the original distiller and son of the founder Wilhelm, was an enthusiastic hunter. The name literally translated means “Hunting Master”. It is a title for a high-ranking official in charge of matters related to hunting and gamekeeping. The term Jägermeister had existed as a job title for many centuries. It was redefined in 1934 in the new Reichsjagdgesetz (Imperial Hunting Law), which applied to the term for senior foresters, game wardens, and gamekeepers in the German civil service. Hermann Göring was appointed Reichsjägermeister (Imperial Gamekeeper) when the new hunting law was introduced. Thus, when Jägermeister was introduced in 1935, its name was already familiar to Germans and it was sometimes called “Göring-Schnaps.”
Jägermeister’s ingredients include 56 herbs, fruits, roots, and spices, including citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries, and ginseng. These ingredients are ground, then steeped in water and alcohol for 2–3 days. Afterwards, this mixture is filtered and stored in oak barrels for about a year. When a year has passed, the liqueur is filtered again, then mixed with sugar, caramel, and alcohol.
The label on Jägermeister bottles features a glowing Christian cross seen between the antlers of a stag. This image is a reference to the two Christian patron saints of hunters, Saint Hubertus and Saint Eustace, both of whom converted to Christianity after experiencing a vision in which they saw a Christian cross between the antlers of a stag.
Jägermeister came to greater international attention particularly through the work of Sidney Frank, who ran an American liquor import company. He promoted the drink at the youth and student market, as a drink for parties, a quite different niche to its traditional conservative brand position in its native market.
The company recommends that Jägermeister be kept on ice and served cold, and suggests that it be kept in a freezer at −18 °C (0 °F) or on tap between −15 and −11 °C (5 and 12 °F).
Contrary to rumour, Jägermeister does not contain deer or elk blood.
How to make one yourself
You’ll need to get a glass large enough to take about half a can of Red Bull or any other brand of energy drink you like and a shot glass.
Pour the energy drink into the larger glass and a shot of Jägermeister into the shot glass. When you’re ready to drink drop the shot glass of Jägermeister into the larger glass with the energy drink in.
Away you go!